The hangers on.

The more things change, the more they stay the same or so the executives in charge of major record labels believed. In spite of an ever changing landscape in popular music, some labels refused to give in and accept that rock 'n' roll was here. These were not labels specializing in regional ethnic music, they were the established majors. Columbia Records, London Records and Decca Records all maintained that stiff upper lip, so to speak. Traditional good music was foremost on the minds of the A & R directors at those labels. Mitch Miller was known as the king of generic album music in an age of expanding 45 rock and roll markets. Sir Edward Lewis of British Decca, parent of the London subsidiary, preferred the Mitch Miller approach toward popular music and resisted attempts to expand the popular catalogue to include rock and roll, instead preferring Mantovani and established popular artists. U.S. Decca early on in the 45 expansion followed suit keeping mainstream pops and country on Decca while leaving other genres to their Brunswick and Coral subsidiary labels who parlayed their way to success with the new 45 R&B and Rock 'n' Roll markets. All three of these hangers on would eventually succumb and join the music revolution that began in 1949 when the music first spun on 45.